Stable Duel Logo and Website Design
Art Director, Graphic Designer, UI/UX Designer, Animation Designer
Logo Design Overview
Stable Duel is the first daily fantasy game (think Draft Kings or Fan Duel) for horse racing. The company is comprised of people from all different backgrounds that share a passion for horse racing. First off, I needed to create a unique/modern logo that would attract the main demographic of daily fantasy players, younger people (18-35). The concept was fairly simple for me, create a logo consisting of an "S," "D," and a thoroughbred. Next, it was a matter of combining these elements in an aesthetically balanced and sleek way.