Stable Duel Logo and Website Design

Art Director, Graphic Designer, UI/UX Designer, Animation Designer

Logo Design Overview

Stable Duel is the first daily fantasy game (think Draft Kings or Fan Duel) for horse racing. The company is comprised of people from all different backgrounds that share a passion for horse racing. First off, I needed to create a unique/modern logo that would attract the main demographic of daily fantasy players, younger people (18-35). The concept was fairly simple for me, create a logo consisting of an "S," "D," and a thoroughbred. Next, it was a matter of combining these elements in an aesthetically balanced and sleek way.

Website Design Overview

Stable Duel wanted us to come up with a marketing website to promote their new daily fantasy game. The goal of the website was to not only attract potential customers, but to educate people on how the game works. Horse racing is obviously different than basketball or football, so I wanted to come up with a creative/visual way to show how the scoring worked. Below you will find still images and an animation to show the UI/UX of the website.