Project Overview
Galls is the largest public safety equipment and apparel retailer in the U.S. and outfits many of America's first-responders. While I was at Galls, my primary roll was to design promotional emails that would be sent to our customers. The goal of these emails was to obtain a high conversion rate by promoting an attractive offer in an eye-catching way. Below are a few examples of the many emails I designed while working for Galls.
